And you can do it without having to get onto a bike. You can buy a yellow "Live Strong" wristband for $1, and all of the proceeds go to the Lance Armstrong Foundation, to benefit Foundation programs that help young people with cancer.
You can buy the wristbands at Niketown stores (and related stores: I got mine at a Kid's Foot Locker), or in packs of 10, 100, or 1000 online, direct from the Foundation.
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