Thursday, January 29, 2004

Take the lions and give the points.

This is described as being Pepsi's Super Bowl ad, leaked to the web in advance. Perhaps, I guess, although (a) it's a full three minutes long, not easily broken into one-minute segments, and that's awfully expensive airtime although Pepsi can certainly afford it, and (b) I'd guess it was "leaked to the web" by Pepsi, in order to build buzz for the ad.

Not exactly leaked in secret, though, as the ad had its release party Monday night at the National Museum in Trafalgar Square, with the "stars" (Britney, Beyonce, and Pink) present and accepting accolades. The ad is called "New Gladiator" and is "expected to play in international markets", whatever that means. Perhaps we'll get to see it during the commercials that play in theaters before movies.

And Queen has nothing to fear.

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