Sunday, April 25, 2004

Lies, damned lies, and statistics.

Three guesses: what's the largest viticultural area in the nation? Surprisingly, nope. And nope. And not that one, either. According to the Texas Wine Marketing Research Institute at Texas Tech University, it's the Texas Hill Country, somewhere near Austin.

Well, there really is a "Texas Hill Country" viticultural area. (Not to be confused with the "Fredricksburg in the Texas Hill Country" viticultural area, which was created three years prior to the "Texas Hill Country" one.) And it's described as being a 15,000-square-mile area, and is home to 22 wineries. Of course, given that state-wide, Texas has a total of 55 wineries (and 250 vineyards) and only about 2,900 acres of vineyards, that 15,000 square miles doesn't really have a whole lot of grapes being grown in it. Which makes you wonder why they felt it necessary to issue a press release to brag about how huge the viticultural area is, especially when you consider that the larger the area is, the less distinctive the terroir can be.

Well, I guess it's distinctively Texan to brag about size, especially in an area where size doesn't actually mean anything.

No comments: