Sunday, March 18, 2007

As I recall.



Ben & Jerry's ice cream has announced a voluntary recall of a quarter-million pints of its new flavor, Willie Nelson's Country Peach Cobbler (Peach Ice Cream with Cinnamon-Sugar Shortbread Pieces and a Peach Swirl). Was the recall for a good reason, like they'd accidently blended in 100 gallons of lubricating fluid or tossed in chunks of tasty broken glass? Um, no. It's because they didn't print a "wheat alergy" warning on the label or mention "wheat" as an ingredient.

Yes, yes; avoiding inadvertent anaphylaxis is doubtless a good thing. But wouldn't you think a little common sense could be applied here?

First of all, wouldn't the flavor's name ("peach cobbler") or its description ("with ... shortbread pieces") be a pretty good indication that there's flour in it, even if "flour" is absent from the list of ingredients? And thus, a good way to avoid an allergic reaction might be to refrain from eating the ice cream?

And second, pulling the ice cream out of the stream of commerce seems like classic overkill. And if consumers have bought any ice cream and not eaten it yet, "they should discard the ice cream and send the base of the empty container back to Ben & Jerry’s for a full refund." Sounds to me like a waste of perfectly good ice cream. Here's a better solution: "they should make sure the ice cream is eaten by someone who isn't allergic to wheat, even if that means giving it to the neighbors."

I bought my first pint of this ice cream about a week ago, and I can report that it's pretty good. Sufficiently good that I bought another pint of it yesterday - a day or two after the recall. The flavor was still on the shelves.

Also in recall news possibly involving wheat, the manufacturer of store-branded cat and dog foods is recalling boatloads of wet food for dogs and cats, as it might be causing kidney failure. They suspect it's related to wheat gluten purchased from a new supplier (a supplier they won't be using in the future, as you might imagine).

This recall doesn't affect my household. No one here deigns to eat store-brand catfood if there's something more expensive at the store that I can get for them.

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