So here’s an idea for financially-strapped municipalities: Sell “naming opportunities” for roads.
Not that it’s a completely new idea with Hazleton. On the Washington Beltway, they changed the name of one of the bridges crossing the Potomac River to the “American Legion” bridge, even though generations of drivers knew the bridge as the Cabin John bridge. But the commercial possibilities are staggering.
I look forward to driving on the Sherwin-Williams Blue Ridge Parkway.
(And the best part of the Greater Hazleton Chamber of Commerce Beltway? It doesn’t go all the way around Hazleton. It doesn’t go halfway around Hazleton. Not even a quarter of the way.)
Not that it’s a completely new idea with Hazleton. On the Washington Beltway, they changed the name of one of the bridges crossing the Potomac River to the “American Legion” bridge, even though generations of drivers knew the bridge as the Cabin John bridge. But the commercial possibilities are staggering.
I look forward to driving on the Sherwin-Williams Blue Ridge Parkway.
(And the best part of the Greater Hazleton Chamber of Commerce Beltway? It doesn’t go all the way around Hazleton. It doesn’t go halfway around Hazleton. Not even a quarter of the way.)
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