Saturday, January 21, 2006

How'd they do that? Not to mention, Why?

I'm a sucker for cool marketing ploys. Not to the extent that I'd buy a car for one, but I've certainly bought boxes of cereal for the neat premium inside.

In the car category, however, is this ad for the Honda Civic. Appears to be a British ad, so we're unlikely to see it here. (Unless they show it once, during the Super Bowl.) Push the "Watch" button, and be amazed.

Cool, eh?

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