The only thing we have to fear is Kia itself.

There’s this really annoying TV commercial being shown for Kia. It’s part of their “Presidents’ Day” sale campaign. And while I’m mildly annoyed by the spate of “Presidents’ Day” commercials (the national holiday is Washington’s Birthday, not “Presidents’ Day”, and even if you can forgive a foreign car manufacturer for not knowing American holidays, their ad agency should know better), that’s not what bugs me. That honor belongs to the campaign’s catchphrase being used: “Ask not what you can do for Kia; Ask what Kia can do for you.” Incredibly offensive to those who recall the original.

I’m guessing that the slogan they use for their extended warranty program is “Kia: Good for a thousand days” and that their slogan for next year’s “Presidents’ Day” campaign will be “Kia: It’s a real shot in the head.”