Thursday, October 28, 2004

Live strong. Sell high.

Incomprehensible, on so many levels. There are now people who are selling their Lance Armstrong Foundation “Livestrong” bracelets on eBay, where they’re getting upwards of $15 for them. For the bracelets that go for a buck apiece at Footlocker, or $10 for a package of 10 if you get them online from the Foundation.

I understand the sellers: they’re using eBay to make a profit off of stupid people, a time-honored eBay tactic. It’s the buyers I don’t understand. Sure, I can see that if you live in the middle of nowhere, and there’s no Footlocker or Niketown within a hundred miles, you’d have to get your bracelet through the mail. But why wouldn’t you order it from the website, where you’d get a package of 10 for $15, including shipping, and $10 would actually go to the Foundation and you'd have extras to give or sell to your friends, rather than from eBay, where you’d get one bracelet for $15, plus handling of $3 to 5, for a total of $18 to $20, of which nothing goes to the Foundation?

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